The ________ is the document that serves as the creative team's guide for writing and producing the ad.
A. creative strategy
B. graphic ideation
C. message strategy
D. visual storyboard
E. speculative presentation
Answer: A
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The market leader should look for new customers or more usage from existing customers
Indicate whether the statement is true or false
All of the following are advantages of using the survey method EXCEPT:
A) easy to use. B) reliability. C) accuracy. D) simplicity. E) A and C
Critics in both industry and government argue that OSHA should aim to achieve the optimal, rather than highest feasible, level of safety. Which of the following can be used to achieve this goal?
A. Cost-utility analysis B. Cost-effectiveness analysis C. Cost-benefit analysis D. Cost-minimization analysis
The refund feature on an annuity guarantees that
A) you will be satisfied with the investment build-up, because you may withdraw your funds at will. B) you can withdraw all your contributions at age 59-1/2. C) payments will continue until they have at least refunded the cost of the annuity. D) the insurance company can refund your payments and terminate your annuity at its discretion.