What is an online ad?
A. A box running across a Web page that is often used to contain advertisements.
B. Allows businesses to generate commissions or royalties from an Internet site.
C. A technique that induces Web sites or users to pass on a marketing message to other Web sites or
users.
D. The ability of an organization to give its customers the opportunity to tailor products or services to
customer's specifications.
A. A box running across a Web page that is often used to contain advertisements.
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Rites and rituals are ____. For example, employees of New Belgium Brewery in Fort Collins, Colorado, get a free brewery-hopping trip to Belgium after being employed by the company for five years.
A. company values included in the code of ethics B. the activities and ceremonies that celebrate important occasions and accomplishments in the organization's life C. objects, acts, or the quality that conveys meaning to others D. a narrative based on true events that emphasize a particular value E. company expectations for employees, such as working hard, ethically, and honestly
Which of the following correctly characterizes the retailing strategy shared by Toys "R" Us and Virgin Megastores?
A) few product categories, own-label focus B) few product categories, manufacturer brand focus C) many product categories, own-label focus D) many product categories, manufacturer brand focus E) none of the above
A cosmetics store sees to it that customers who walk in are assisted by store personnel. These personnel are trained to ask customers questions, find out what they want, and make suggestions accordingly
Which of the five determinants of service quality is reflected here?
What type of proposal means that the audience will not consider any offer other than yours?
A) Internal B) External C) Unsolicited D) Competitive E) Noncompetitive