When a firm develops structural bonds with its customers by offering unique value added services, it is operating at _____ of relationship marketing
a. level 4
b. level 3
c. level 2
d. level 1
ANSWER: b
At level 3 of relationship marketing, a firm uses financial and social bonds but adds structural bonds to the formula. Structural bonds developed by offering value- added services that are not readily available from other firms.
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Which of the following statements is true?
A. Control is higher if indirect distribution is used. B. Intermediaries that pay for products when they purchase them and pay the costs of carrying inventory help a producer's cash flow. C. More capital is needed when intermediaries take on responsibility for promotion. D. Public warehouses and transportation firms increase the capital needed for logistics facilities. E. Direct distribution approaches usually require less investment capital than indirect approaches.
When assessing the additional risk that can occur from investing abroad firms may choose to account for risk via:
A) adjusting the cash flows. B) adjusting the discount rates. C) adjusting both cash flows and discount rates. D) adjusting all of the above.
Executive summaries are written in a formal style, suitable for investors, bankers, and lawyers to read.
Answer the following statement true (T) or false (F)
A homeowner takes out an insurance policy to try to insure against every contingency to avoid catastrophic losses. Which of the following decision making criteria does this typify?
a. Maximum b. Maximax c. Minimax d. Minimax regret e. Maximum expected payoff