Andrew Levitt runs a retail store in Norristown. Andrew's store stocks cold weather products as Norristown mostly has sub-zero temperatures. Which of the following is evident here?
A) local marketing
B) concentrated marketing
C) segmented marketing
D) mass marketing
E) direct marketing
A
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Money whose value is determined by its value as a material is referred to as?
A. inside money. B. outside money. C. commodity money. D. artificial money.
If Lockheed labels one of its business units as having “institutionalized inclusion” with respect to diversity, it means that business unit ______.
a. has just implemented diversity training b. has made diversity an integral part of its culture c. develops ad hoc responses to diversity crises d. has low accountability for diversity issues
Some critics of CR suggest _____________________
a. that CR is a strategic means to an end. b. that public relations is not compatible with CR. c. identify ten key principles that undermine CR. d. CR inhibits free markets.
The ________ of a product is what customers are generally willing to pay, and is sometimes used as a benchmark for pricing.
A. customary price B. discount price C. market price D. asking price E. target price