When the containers of a product are not tamperproof, this is a ________.
A. defect in design
B. defect in manufacture
C. defect in packaging
D. failure to warn
Answer: C
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The product positioning strategy based on how a product is used is the positioning approach of:
A) product attributes B) competitors C) use or application D) price-quality relationship
In 2002, the United States Congress created the Consumer Financial Protection Bureau (CFPB) as part of the Sarbanes-Oxley Act.
Answer the following statement true (T) or false (F)
Which of the following is NOT true regarding body movements?
a. They should be purposeful. b. They should be random to keep your audience engaged. c. They must make sense. d. They should make it easier for the audience to listen to you.
Which of the following component of attitude is the emotional part?
A. affective B. behavioral C. cognitive D. demonstrative