Both communication programs and campaigns have strategies and tactics
Indicate whether the statement is true or false
T
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Which is a dimension of the self?
a. actual self b. identity markers c. self-awareness d. implicit personality
A wedding, a celebration, a reunion, or a successful business venture are all occasions to use which type of speech?
A) a toast B) a public-relations briefing C) an award presentation D) a keynote address
The process of identifying selected groups of listeners and designing specific appeals to motivate them is known as
a. targeting b. stereotyping c. surveying d. demographics
Both message and encoding are communication components. However, message is distinguishable from the encoding process in that:
A. Message is internal to the source while encoding is external. B. Both message and encoding are internal. C. Both message and encoding are external. D. Message is external to the source whilst encoding is internal.