In an interview with the journalist Katie Couric, the vice presidential candidate Sarah Palin was unable to name Supreme Court decisions with which she disagreed. An adviser to presidential candidate John McCain said to Newsweek, "I wonder how many Americans would be able to name decisions they disagree with. The court is very important, but Palin is on the ticket because she connects with everyday Americans." Which form of propaganda does this statement use?

A. glowing generalization
B. ordinary folk
C. false dichotomy
D. moral labeling


Answer: B

Communication & Mass Media

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Research indicates that individuals subconsciously use their sense of __________ as a gaydar tool

Fill in the blank with correct word

Communication & Mass Media

A doctor was delivering a presentation about the perils of using illegal intravenous drugs to a group of drug addicts at a rehabilitation center. He said consuming such drugs exponentially increases their risk of contracting hepatitis C

He also showed them gruesome pictures of people suffering from liver failure after contracting the disease, which ultimately led to their deaths. What persuasion technique was the doctor using in the presentation? a. People respond to dissonance. b. People respond to meet needs. c. People respond to positive messages. d. People respond to credible messages.

Communication & Mass Media

Desiree and Johan have been dating for several months. One night, Desiree says, "We've been dating for a while now. I'm wondering if we have a future together." Johan responds, "I hope so. I've been wondering myself if we might want to make our relationship more formal." Desiree says, "What did you have in mind?" Johan says, "Well, I don't think an engagement is right just now. But I would like us to commit to dating exclusively." Desiree says, "That was kind of my thinking, too." What strategy for escalating or maintaining a relationship are they employing?

A. expressing emotions B. social decentering and adapting C. engaging in relationship talk D. seeking compliance

Communication & Mass Media

A persuasive speech can do all of the following EXCEPT

A. force an audience to do something against their will. B. use arguments and evidence to convince an audience to change. C. use stories to help an audience see something in a new way. D. use new information to change an audience's mind on an issue.

Communication & Mass Media