Ethnographers seek to learn from members of a cultural group to understand their world view. Ethnographic researchers refer to which of the following two perspectives?

A) Ying and yang
B) Emic and etic
C) Data saturation and generalization
D) Significant and nonsignificant


B
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Ethnographers seek to learn from (rather than to study) members of a cultural group—to understand their world view. Ethnographic researchers refer to "emic" and "etic" perspectives. An emic perspective refers to the way the members of the culture regard their world—the insiders' view. The emic is the local language, concepts, or means of expression that are used by the members of the group under study to name and characterize their experiences. The etic perspective, by contrast, is the outsiders' interpretation of the experiences of that culture. The other listed terms are not specific to ethnography.

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