The Walt Disney Company carefully markets two distinct Winnie-the-Poohs; one is the original line-drawn figure on fine china sold at Nordstrom and the other is a cartoon-like Pooh on polyester bed sheets sold at Target. This is an example of
A. one product and multiple market segments.
B. price discrimination.
C. psychographic market segmentation.
D. a Tiffany/Walmart strategy.
E. mass customization.
Answer: D
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