The media planner's primary goal is to
A. reach everyone in the target market.
B. spend as little as possible.
C. achieve the appropriate message reach and frequency for the target audience while staying within budget.
D. reach the largest number of people in the advertising target that the budget will allow.
E. use as many media as possible.
Answer: D
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Which financial instrument provides a buyer the right to purchase or sell a fixed amount of currency at a prearranged price within a few days to a couple of years?
a. letter of credit b. foreign currency option c. cable transfer d. bill of exchange
A merchandiser has sales discounts forfeited of $100, cost of goods sold of $22,000, and other expenses of $1,100. The merchandiser uses a perpetual inventory system. The second entry in the closing process would include ________.
A) a debit to Income Summary for $23,100 B) a credit to Income Summary for $23,200 C) a debit to Income Summary for $23,200 D) a credit to Income Summary for $1,200
The balance sheet of Rogers, Dennis & Berry LLP prior to liquidation included the following: Cash$40,000Noncash assets 80,000Liabilities 20,000Loan Payable to Rogers 10,000Rogers, Capital 35,000Dennis, Capital 30,000Berry, Capital 25,000??The three partners shared net income and losses in a 5:3:2 ratio, respectively. Noncash assets were sold for $60,000. Creditors were paid in full, partners were paid $35,000, and the balance of cash was retained pending future developments.?Record the journal entry for the cash distribution to the partners.
What will be an ideal response?
Market broadening and market diversification are likely tactics employed in ________ defense strategies
A) position B) flank C) preemptive D) counteroffensive E) mobile