A nonparametric method to compare two populations, when the samples are matched pairs and the data are quantitative where the normality requirement necessary to perform the parametric test is unsatisfied, is the:
a. the Wilcoxon rank sum test.
b. the Friedman test.
c. the Kruskal-Wallis test.
d. the Matched pairs t-test.
e. the Wilcoxon signed rank test.
E
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A marketing research problem asks what information is needed and how it should be obtained
Indicate whether the statement is true or false
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A. physiological B. behavioral C. psychological D. stress response
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