Sales promotions that allow consumers to accumulate points or other benefits for doing business with the same company are known as

A. loyalty programs.
B. premium programs.
C. allowances.
D. contests.
E. rebate programs.


Answer: A

Business

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Any word, name, symbol, or device used in business to identify and promote a product is called a ______.

a. trademark b. copyright c. brand d. patent

Business

The real risk-free rate is 3.55%, inflation is expected to be 3.60% this year, and the maturity risk premium is zero. Taking account of the cross-product term, i.e., not ignoring it, what is the equilibrium rate of return on a 1-year Treasury bond? (Round your final answer to 3 decimal places.)

A. 8.224% B. 7.059% C. 6.914% D. 7.278% E. 8.442%

Business

The most commonly used method for setting a time standard is called a(n) ________

Fill in the blanks with correct word

Business

Discuss the advantages and disadvantages of outsourcing. How do firms make decisions related to outsourcing?

What will be an ideal response?

Business