Major advertisements address audiences as ______.

A. citizens
B. consumers
C. workers
D. neighbors


B. consumers

Communication & Mass Media

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Describe ways of engaging audience questions Audience questions can be anticipated by reflecting on where you struggled when developing the speech.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Encyclopedias, dictionaries, directories, atlases, almanacs, yearbooks, books of quotations, and biographical dictionaries are examples of reference resources

Indicate whether the statement is true or false

Communication & Mass Media

Describe the process of identification and explain its importance in the rhetorical situation.

What will be an ideal response?

Communication & Mass Media

Janine was always helpful when Marcy had trouble with her boyfriend, so Marcy saw Janine as attractive and intelligent. This demonstrates the halo effect

Indicate whether the statement is true or false.

Communication & Mass Media