As it relates to marketing, segmenting and positioning are essentially the same thing.
Answer the following statement true (T) or false (F)
False
Segmenting involves dividing a larger market into smaller segments, while positioning attempts to create a certain perception of a product in the eyes of the target market.
You might also like to view...
The U.S. Supreme Court has held that sexual harassment that creates a hostile work environment violates ________
A) Title VII of the Civil Rights Act B) Fair Employment Practices Act C) Title II of Genetic Information Nondiscrimination Act D) Title I of the Americans with Disabilities Act
________ is when people make choices that bring the greatest good to the greatest number.
a. Utilitarianism b. Altruism c. Dentological theory d. Ethical egoism
Which of the following statements is FALSE? Pay day loan companies
A)specialize in small unsecured loans to individuals B) can be regulated by provincial legislation C) can charge greater than the criminal annual rate of interest D) have become major lenders for home mortgages E) have become a large industry in Canada
In diversity of citizenship cases, federal courts apply:
A) federal substantive and procedural law. B) state substantive and procedural law. C) state procedural and federal substantive law. D) federal procedural and state substantive law.