A good marketing manager knows that
A. functional accounts are usually needed for determining the profitability of products.
B. functional accounts are usually needed for determining the profitability of customers.
C. the costs allocated to functional accounts during a marketing cost analysis should equal-in total-those in the natural accounts.
D. Both these answers are correct: Functional accounts are usually needed for determining the profitability of customers; and functional accounts are usually needed for determining the profitability of products.
E. All these answers are correct.
Answer: E
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