The promotional mix element that allows for the most immediate and precise feedback from the customer is
A. publicity.
B. personal selling.
C. advertising.
D. sales promotion.
E. public relations.
Answer: B
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Which statement best defines price fixing?
A. A policy whereby a firm charges a high introductory price, often coupled with heavy promotion B. A policy whereby a firm charges a relatively low price for a product when it is first rolled out C. An agreement between two or more firms on the price they will charge for a product D. Charging a price identical to or very close to the competition's price
Unlike traditional focus groups, online focus group participation is by invitation only
Indicate whether the statement is true or false
What advice should you follow when preparing a table of contents?
A) Avoid leaders (spaced dots) on a table of contents to avoid confusing the reader. B) Include only the front matter components and the main body headings and subheadings. C) Center all major headings. D) Title the page Contents or Table of Contents.
An entire agreement clause tries to prevent exceptions to the parol evidence rule being made by a court
Indicate whether the statement is true or false