Demarketing can be implemented to:
a. discourage customers in general
b. discourage certain customers
c. discourage purchasing permanently
d. discourage purchasing temporarily
e. all of the above
e
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At the ________ level of need awareness, the consumer may not be sure why he/she wants to buy a product, but will go ahead with the purchase anyway.
A. Conscious B. subconscious C. postconscious D. Preconscious E. unconscious
________ is defined as the way that the values and actions of managers and employees create a unique business environment.
A. Conscientiousness B. Corporate social responsibility C. Organizational culture D. Integrity
________ is an operations activity with the purpose of designing and implementing the transformation processes that best meet the needs of the customer and firm
What will be an ideal response?
Lorene, an artist, orally agrees to sell Sabrina a painting for $600. While Lorene is busy talking on the phone, Sabrina writes her a note on the back of an envelope she finds in her purse. The signed note states that she will stop by the studio to pick up the painting within the week. Sabrina changes her mind about the painting, and when Lorene sues to enforce the contract, Sabrina defends on the basis of the Statute of Frauds. Sabrina will succeed with this defense.
Answer the following statement true (T) or false (F)