Presentations should be customized based on analyzing audience

characteristics and attitudes.

Indicate whether the statement is true or false


T

Communication & Mass Media

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Entrepreneur Elon Musk engaged in integrated marketing communication (IMC) to promote his varied companies by ______.

A. painting all of his brand names on the side of the Falcon Heavy rocket on its test flight B. giving away a free orbital to the moon C. launching his personal Tesla Roadster convertible toward Mars on the test flight of his Falcon Heavy rocket D. You can’t fool me, Elon Musk runs nothing but conventional television commercials for his brands

Communication & Mass Media

Select the pro-social behavior alteration technique from the list below:

a. You will make others unhappy if you don't comply. b. It's a policy. c. All of your friends are doing it. d. You said you would try this time.

Communication & Mass Media

When people must deal with a barrage of new perceptual stimuli that are difficult to interpret because of a change in cultural context, they are experiencing

A) Adaptation B) Culture Shock C) Assimilation D) Attitude

Communication & Mass Media

For a highly specialized topic, _________ would be the best choice.

a. a book b. an article from a periodical c. a survey d. an encyclopedia

Communication & Mass Media