According to the concept of priming, which of the following is most likely to be the result of flashing the picture of a Coke bottle on a computer monitor too briefly for a viewer to notice?
A. There is going to be no effect because the viewer is unaware of the event.
B. The viewer will recognize related words (e.g., diet, Pepsi, Dr. Pepper) more quickly than unrelated words (e.g., computer, pencil) on a test a few seconds later.
C. There will be faster recognition of related words if the viewer is in an altered state of consciousness.
D. With repeated exposure, the viewer will become a Coke drinker.
Answer: B
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