Describe franchising.
What will be an ideal response?
Franchising offers the lowest risk and requires the least investment but also has the lowest potential return on investment. The retailer has limited control over the retail operations in the foreign country, its potential profit is reduced, and the risk of assisting in the creation of a local domestic competitor increases.
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Explain the relationship between the parol evidence rule and ambiguous contracts.
What will be an ideal response?
United Insurance Agency incurred the following activity costs related to service quality. Total sales $1,000,000 Costs of quality: Prevention 50,000 Appraisal 47,000 Internal failure 36,000 External failure 64,000 Costs of conformance total
a. $15,500. b. $55,000. c. $120,000. d. $131,400.
How can managers overcome constraints? Give an example of how a manager in a manufacturing setting can overcome typical constraints.
What will be an ideal response?
Geena is testing an ad using the nine principles established by Positioning Advertising Copy Testing (PACT). When she isolates mall intercept participants and does not disclose what the interviews are about, she is trying to adhere to the seventh principle, which is to
A. develop a consumer response model. B. provide controls to avoid the biasing effects of the exposure context. C. establish communication objectives. D. decide whether to use pretests or posttests. E. create a model that uses multiple measures.