The research design suitable for one country may not be suitable in another country
Indicate whether the statement is true or false
TRUE
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Which of the following is the advantage of public relations?
A) the message originates from an unbiased source B) the sponsoring company has full control of the message promoted C) the message is almost always positive D) the message is very unlikely to damage a company's reputation
The approach step in the customer relationship selling process involves:
A. building rapport with a sales prospect. B. locating and qualifying prospects. C. asking prospect's opinions during and after a presentation. D. developing a customer profile and customer benefit program. E. relating product benefits to needs using demonstrations.
The big danger or risk of a best-cost provider strategy is
A. that rivals with low-cost provider strategies will be able to steal away some customers on the basis of a lower price, and high-end differentiators will be able to steal away customers with the appeal of better product attributes. B. that buyers will be highly skeptical about paying a relatively low price for upscale attributes/features. C. not establishing strong alliances and partnerships with key suppliers. D. becoming too highly integrated and not relying enough on outsourcing. E. that it will be unable to achieve top-notch quality at a rock-bottom cost.
When a bank pays a check on which the drawer's signature is forged, generally the customer suffers the loss
Indicate whether the statement is true or false