Explain three of the difficulties that organizations face when they commit to measuring marketing effectiveness
What will be an ideal response?
The measurement of marketing effectiveness is difficult for a variety of reasons. It is challenging to isolate distinct marketing activities in complex channels, such as when both a producer and retailer use promotions. Typically, an organization has a variety of marketing activities acting at once, and these activities may convey different brand messages. Another challenge in measuring marketing effectiveness is simply the information technology and human resources investments needed in order to gather and analyze market information.
You might also like to view...
The notification of an obligation to pay a vendor for merchandise that was ordered and received is known as a(n) ______________________________
Fill in the blank(s) with correct word
All of the following are examples of words that are often considered confusing to respondents EXCEPT:
A) usually. B) normally. C) frequently. D) definitely. E) sometimes.
When Carrie’s students are late, she always says that the tardiness could have been prevented by the student leaving for class earlier. Carrie is committing the ______.
A. stereotyping B. self-serving bias C. fundamental attribution error D. selective attention
In applying the first-in, first-out method of costing inventories, if 8,000 units which are 30% completed are in process at June 1, 28,000 units are completed during June, and 4,000 units were 75% completed at June 30, the number of equivalent units of production for June was 33,400
Indicate whether the statement is true or false