How do the media set the political agenda?

What will be an ideal response?


Answers will vary. One of the criticisms often levied against the media is that they play too large a role in determining the issues, events, and personalities that are in the public eye. When people take in the day's top news stories, they usually assume that these stories concern the most important issues facing the nation. In actuality, the media decide the relative importance of issues by publicizing some issues and ignoring others, and by giving some stories high priority and others low priority.By helping to determine what people will talk and think about, the media set the political agenda-the issues that politicians will address. In other words, the media are engaged in agenda setting.

Political Science

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Political Science