Two roommates both registered for an introduction to business class. At midterm, one roommate found his instructor so boring that he was thinking of changing his major to history. The other roommate had a charismatic teacher and looked forward to going to class. This heterogeneity of instruction demonstrates:
A. How customers affect each other
B. How difficult it is to synchronize supply and demand with service
C. The fact services cannot be readily communicated or displayed
D. Why services cannot be inventoried
E. That customer service depends on employee actions
Answer: E
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