In the 1950s concept of the 12 categories of a marketing mix, ________ included determining whether any intellectual property would be involved in the marketing plan

A) branding
B) product planning
C) promotions
D) channels of distribution
E) fact finding and analysis


A

Business

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Following are selected data from the financial statements of Mother Nature Supplies: 2017 2016 Accounts receivable $ 60,000 $ 38,000 Merchandise inventory 12,000 16,000 Total assets 450,000 380,000 Net sales 380,000 270,000 Cost of goods sold 160,000 210,000 Refer to the data for Mother Nature Supplies. Which of the following results would be found through a vertical analysis of the balance sheet

or the income statement of Mother Nature Supplies? a. Accounts receivable increased $22,000 during 2017. b. Total assets increased $70,000 during 2017. c. Cost of goods sold increased $50,000 or 23.8% during 2017. d. Gross profit is 57.9% of net sales for 2017.

Business

Describe how a Corporate Computer Services Function can overcome some of the problems associated with distributed data processing

Business

Which of the following statements does not apply to intrastatement tax allocation?

a. It is also referred to as intraperiod tax allocation. b. It includes showing prior period adjustments net of tax effect. c. It includes showing extraordinary items, changes in accounting principle, and operations of discontinued segments net of tax effect. d. It is difficult to employ, and its costs appear to outweigh its benefits.

Business

The human resource manager of one of Hershey Foods' production facilities has been noticing an increase in absenteeism among assembly-line workers in the chocolate bar plant. Switching to a job rotation system would probably significantly decrease the amount of absenteeism.

Answer the following statement true (T) or false (F)

Business