The payoff matrix below shows the daily profit for two firms, Row Restaurant and Column Cafe, for two different strategies, publishing coupons in the student paper and not publishing coupons in the student paper. 
If Row Restaurant publishes coupons, Column Cafe would earn the highest profit if it:
A. also published coupons.
B. did not publish coupons.
C. chooses either strategy because Column Cafe will have the same profit in either case.
D. only offered coupons half of the time.
Answer: A
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