Addison is a brand manager and wants consumers to form attitudes that are strong, resistant to counterpersuasion attempts, more accessible from memory, and more predictive of behavior. Which route of the elaboration likelihood model should he encourage consumers to take?Addison is a brand manager and wants consumers to form attitudes that are strong, resistant to counterpersuasion attempts, more accessible from memory, and more predictive of behavior. Which route of the elaboration likelihood model should he encourage consumers to take?

A) primary route
B) secondary route
C) central route
D) peripheral route
E) direct route


C) central route

Psychology

You might also like to view...

It is believed that adolescent killers commit their crime to:

A. gain the attention of their parents B. get justice against peers or adults C. get even with former girlfriends D. become isolated in jail from those people whom they've hurt

Psychology

Which of the following is an example of work-related value?

a) Curran will receive a full pension if he stays with his company until age 66. b) Stephanie has a large trust fund left to her from her grandfather, who founded her company. Consider This: Economists and other social scientists argue that the decision to retire is based on value. LO 7.5a: Discuss retirement in terms of reasons, timings and effects 7.5b: List reasons for retirement c) Pascal finds he owes more on his company's property than what it is worth. Consider This: Economists and other social scientists argue that the decision to retire is based on value. LO 7.5a: Discuss retirement in terms of reasons, timings and effects 7.5b: List reasons for retirement d) Darlene receives her Medicare eligibility letter from the government. Consider This: Economists and other social scientists argue that the decision to retire is based on value. LO 7.5a: Discuss retirement in terms of reasons, timings and effects 7.5b: List reasons for retirement

Psychology

In the United States today, in about _____ of two-parent families, both parents work outside the home

a. one-quarter b. one-third c. one-half d. two-thirds

Psychology

In the context of their roles in taking care of children, which of the following is a difference between parents and grandparents?

A) Grandparents spend relatively less time in recreational activities than parents. B) Grandparents spend a lower proportion of their time taking care of children while parents spend a higher proportion of their time taking care of children. C) Grandparents usually bear the primary responsibility of taking care of children while parents bear the secondary responsibility of taking care of children. D) Grandparents are limited socially with the arrival of grandchildren while parents have more time with the arrival of children.

Psychology