In ______ cultures, there are clear differences in the roles of men and women.
A. feminine
B. masculine
C. uncertainty-avoidant
D. collectivistic
B. masculine
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Which marketing analytics tool is used to measure the percentage of total market sales captured by a brand, product, or firm?
A. profitability analysis B. gross margin C. return on marketing investment D. market share analysis E. revenue analysis
Which of the following statements concerning liquidated damages is NOT TRUE?
a. A liquidated damages clause will be enforced, if, when the contract was made, it was difficult to estimate actual damages. b. The amount of liquidated damages must be a reasonable estimation of the actual harm resulting from a breach. c. Nominal damages are not the same thing as liquidated damages. d. Liquidated damages are enforceable even if the amount is considered to be a penalty on the breaching party.
The ____ theory of motivation focuses on the use of positive or negative consequences to motivate employees.
a. Expectancy b. Equity c. McClelland’s achievement d. Reinforcement
To differentiate their products, companies sometimes emphasize the product support services that they offer. This is especially true when
A. the company's prices are higher than the competition's. B. the company introduces a new product. C. consumers are willing to pay for product support services. D. consumers perceive all products in a market to have essentially the same quality, design, and features. E. the quality of the company's products is inferior to the quality of competing products.