Advertising agencies typically receive
A. large fees from the companies whose ads they develop and place.
B. a 15% commission from the company whose product they are helping advertise.
C. a 10% commission from the advertising company and 10% from the media they use.
D. a 25% commission paid by the media from which it makes purchases.
E. a 15% commission paid by the media from which it makes purchases.
Answer: E
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How can a service retailer best cope with the problems associated with the inconsistency of service?
A. Use low prices during off-seasons to help match supply and demand. B. Increase staffing at peak demand times. C. Avoid simultaneity of production and consumption of service. D. Use mass production. E. Train and motivate service providers.
Which of the following is not a procedure that is designed to provide evidence about the existence of loss contingencies?
A. Reviewing the minutes of board of directors' meetings. B. Obtaining a lawyers' letter. C. Confirming accounts payable. D. Review correspondence with banks.
Discuss the advantages and disadvantages of employing third-country managers.
What will be an ideal response?
Precision Tool Corporation sells a product that is capable of seriously injuring consumers who misuse it in a foreseeable way, even though the label warns against the misuse. Does the firm have an ethical duty to take this product off the market? What con¬flicts might arise if the firm stops selling this product?