How do word-of-mouth and buzz differ from traditional public relations?
What will be an ideal response?
Word-of-mouth and buzz are examples of consumer generated marketing (CGM). PR and CGM both depend on marketers handing over their messages to an intermediary to reach the ultimate consumer. However, word-of-mouth and buzz are cases where consumers themselves create and disseminate the content of marketing messages.
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A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable and to express these counts in percentage terms is a(n) ________
A) t distribution B) frequency distribution C) chi-square distribution D) distribution
A nonprofit organization functioning as a/an _____ system is entirely self-sufficient.
A. open B. closed C. hybrid D. unilateral
What are the advantages of effective market planning?
What will be an ideal response?
Howe, Hardy, and Harkins, a law firm in Alberta, decides to register as a limited liability partnership. Which of the following is TRUE?
A) Such an entity is not permitted. B) Henceforth, the firm will refer to itself as Howe, Hardy, and Harkins, LLP. C) Howe will continue to be liable for the negligence of Hardy and Harkins. D) Once the limited liability partnership is registered, Howe will not be liable for the negligence of Hardy and Harkins. E) Both B and D.