When you write a multi-item retail ad, it’s helpful to
a. Make the products equal in prominence to each other
b. Use direct benefits if you can
c. Use a starburst graphic to highlight the discounted price
d. Compare product features in a detailed matrix
b. Use direct benefits if you can
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In Susan's role as a psychologist, she must remain calm and supportive even when her clients become abusive or hostile to her. This job requirement is known as _____
a. emotion labor b. burnout c. emotional exhaustion d. depersonalization
"Nice references!" is a positive descriptive comment
Indicate whether the statement is true or false
The statement, "there is life on Mars," is an example of a(n)
A. value claim. B. fact claim. C. opinion claim. D. policy claim.
Handouts can be useful
a. for presenting extraneous information not related to the speech. b. when distributed before a speech so that listeners can follow. c. for presenting complex ideas or lots of statistical information. d. when distributed during a speech for enhancing interaction.