Imagine you are trying to convince someone to buy a computer of Brand X using what you know about the association between emotions and persuasion

Question

Describe how you could create an advertisement or a store environment that would persuade individuals to buy your computer. More importantly, explain how your procedures would be persuading individuals at a psychological level. That is, how would individuals be processing your message that would lead to persuasion?
What will be an ideal response?

Answer 1

Answer: According to the heuristic-systematic model of persuasion, individuals can misattribute the source of their emotional experiences. Therefore, one way to persuade individuals is to make them feel good while watching an ad or in a store. For example, one could play pleasant music in a store to make people happy. People would then feel good in the store, and hopefully misattribute their good mood to the product they are evaluating, in this case a computer of a specific brand. This misattribution of the source of their emotions could then lead people to buy your computer. Additionally, the ad should aim appeals to emotions, behaviors, and cognitions revolving around the product. Computers can be considered social identity products, thus some emotional elements should be used in this ad.