Should the media decision be made before or after the copy is first developed?
What will be an ideal response?
To build a good advertising campaign, it is necessary first to pinpoint the objectives of the advertising campaign. An inventory approach, a hierarchical approach, and/or an attitudinal approach may be used to define the objectives. A good definition of the objectives will help in writing appropriate advertising copy and selecting the right media. It is difficult to say whether the media decision is made before or after the copy is developed. The relationship between the two is that of the chicken and the egg. The choice of media has an impact on the development of the copy, but so does the copy on the media. It is more appropriate to say that these decisions are simultaneously made to achieve the designated advertising objectives.
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Planning, coordinating, and staffing open houses, tours, and volunteer efforts traditionally fall in the realm of investor relations
Indicate whether the statement is true or false
As of December 31, 2013, Desert Junction Corporation had the following account balances: Cash: $100,000 Accounts Receivable: $27,000 Merchandise Inventory: $35,000 Property, Plant, & Equipment: $150,000 Accounts Payable: $42,000 Long-Term Notes Payable: $122,000 Common Stock: $110,000 Retained Earnings: $38,000 Net Sales totaled $350,000, Cost of Goods Sold was
$180,000, total Operating Expenses were $73,000 and Income Taxes Expense were $27,000 for that same year. On December 31, 2012, total assets were $336,000 and total liabilities were $154,000 . ??Desert Junction's return on assets for 2013 is: a. 1.042. b. 1.080. c. 0.244. d. 0.216.
Which of the following is not an example of a new organizational form?
a. Al-Qaeda b. Virgin c. Postmodern Organization d. Adhocracy
Which of the following is NOT one of the five key elements that give a story legs?
a. reflects your passion b. creates an awakening in the audience c. reveals a need for change d. makes the audience emotional