You are the marketing manager for a company that makes and markets designer sunglasses. Recently, your boss suggested to you that the company should try to get its sunglasses worn by more actors and actresses in movies. He asked you to look into what it would take to make that happen. ? Which of the following promotion activities is your boss referring to with this idea?
A. Advertising
B. Personal selling
C. Public relations
D. Product sponsorship
E. Product placement
Answer: E
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When assessing the quality of the agreement, two categories of outcomes are important: objective outcomes and ________ value.
Fill in the blank(s) with the appropriate word(s).
Which of the following is very important to ascertain during your venture concept reality check process?
a. Customer satisfaction with existing solutions/alternatives b. Whether customers perceive your solution as distinctive c. Whether customers would be willing to pay more for your solution d. All the above
Of type I and type II error, which is traditionally regarded as more serious?
a. Type I is considered to be more serious. b. Type II is considered to be more serious. c. Type I and Type II are equally serious. d. Neither Type I or Type II is serious and both can be avoided.
You are the owner of a small casino in Las Vegas. You want to reward the high-rollers who come to your casino. You want to give free accommodations to no more than 10% of your patrons
Suppose that the mean amount wagered by all patrons is $287, with a standard deviation of $15. You should give free accommodations to those individuals who wager over how much money?