Under which promotional mix strategy does the producer direct its marketing activities toward channel members to induce them to carry the product and promote it to final consumers?
A) pull strategy
B) blitz strategy
C) push strategy
D) buzz strategy
E) pulse strategy
C
Business
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The prevailing price at which goods are purchased is known as ____________________
Fill in the blank(s) with correct word
Business
To include responses to backchannel comments, what can be incorporated into the presentation?
A) Twitter hashtags B) Question and answer sessions C) Twitter breaks D) Breakout sessions E) Discussion sessions
Business
Denta Clean's decision to add a whitening toothpaste to its current line of toothpastes is an example of product line ________
A) stretching B) widening C) strengthening D) mixing E) filling
Business
Which of the following is a factor that would motivate a rational buyer?
A) prestige B) nostalgia C) celebrity endorsement D) durability E) branding
Business