When a lead is written about a somewhat normal situation that takes an unexpected turn, it is defined as this kind of lead.

a. Humorous
b. Satiric
c. Ironic
d. Coincidence


c. Ironic

Communication & Mass Media

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In a presentation speech, the speaker should

a. assume the audience already understands the significance of the award. b. give the award an extra air of dignity or status. c. thank the audience for this honor. d. simply announce the recipient's name and leave the stage.

Communication & Mass Media

An indirect strategy for communicating forgiveness can include

a. telling the transgressor that you understand. b. using a third-party to mediate. c. talking directly with the offender. d. humor to diminish the impact of the wrongdoing. e. offering forgiveness only if the offender adheres to certain stipulations.

Communication & Mass Media

Writers often find the need to use adjectives and adverbs when ______.

A. they choose concrete nouns and vigorous verbs in their sentences B. they fail to choose concrete nouns and vigorous verbs in their sentences C. they have something important to write D. they have something unimportant to write

Communication & Mass Media

Michael bought a new microwave from the GoodBuys electronic store. From the outset, it started giving him problems. A couple of days later, he was unable to get it to work at all

A few days later he found out that two colleagues encountered similar glitches with the identical microwave, which they, too, bought from GoodBuys. Michael did find out that several friends who had bought that same microwave online or from different electronic stores, however, did not have any trouble it. What conclusion did Michael arrive at, and how? a) Michael used inductive reasoning by concluding that buying those microwaves from the Goodbuys electronic store was a mistake b) Michael used deductive reasoning by concluding that buying those microwaves was possibly not a good idea. c) Michael used either/or fallacy by concluding that buying those microwaves online would lead to the delivery of faulty products. d) Michael used hasty generalization by concluding that buying those microwaves from electronic stores would cause much frustration.

Communication & Mass Media