The two methods described in your book for conducting an audience analysis are:

administering questionnaires/interviews and __________.
a. informal polling
b. web?based polling
c. observation and deduction
d. observation and induction
e. none of these


c

Communication & Mass Media

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Kai is a journalist for a local newspaper. He is tasked with writing a story about the evolution of a small bakery into a global conglomerate

While writing the story, Kai was unsure about the year the bakery opened, but because of a tight deadline, he got the information from social media. After the story was published, Kai realized he had written an incorrect date. What mistake did Kai commit? a. He failed to contact the bakery. b. He used preconceived notions about the bakery. c. He overhyped the bakery's success story. d. He resorted to deceptive tactics against the bakery.

Communication & Mass Media

When introducing a speaker, you should establish a tone consistent with the speaker's presentation

Indicate whether the statement is true or false

Communication & Mass Media

When you read a published research article, you usually find the name or the author or author team on the title page, followed by their degrees and university affiliations. This information allows you to assess if the researcher is

a. legitimate. b. honest. c. primary. d. credentialed.

Communication & Mass Media

Lillian gave a speech updating the members of her

department on the changes to the curriculum. This is an example of a(n) a. oral report. b. recommendation. c. review. d. interview.

Communication & Mass Media