Tyler Connor, a famous politician who supports the ruling party of the island country of Blavanka, endorses a publishing house named Cenzefor that he owns. Many Blavankan writers want to get their books published by Cenzefor because of Connor's connection with the brand. Which of the following marketing strategies does this scenario best illustrate?
A. People marketing
B. Place marketing
C. Event marketing
D. Idea marketing
Answer: A
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At the beginning of 2019, Elliott Company has the following account balances:
Accounts Receivable $44,000 (debit balance) Allowance for Bad Debts $5000 (credit balance) Bad Debts Expense $0 During the year, credit sales amounted to $850,000. Cash collected on credit sales amounted to $790,000, and $16,000 has been written off. At the end of the year, the company adjusted for bad debts expense using the percent-of-sales method and applied a rate, based on past history, of 2.5%. The ending balance in the Allowance for Bad Debts is ________. A) $5000 B) $5250 C) $8750 D) $10,250
Amanda and Jeremy argue about the employment of children in tobacco farms in a certain part of the world. Jeremy is of the view that this practice is ethical. He supports this view by stating facts about how the economic and social gains from employing children in these farms outweigh the long-term economic losses due to the health problems and lack of education suffered by these children. Jeremy is most likely an adherent of ________.
A. deontological ethics B. utilitarianism C. classicism D. virtue ethics
Which of the following is NOT true about the media's use of experts?
A) Experts help to tell a story. B) The reliance on experts can lead to media exposure for a firm. C) Media exposure furthers the credibility of an expert. D) Experts comment on significant concerns for a medium's audience. E) Companies seek experts who can become paid advertising spokespersons.
Like other corporations, Riveters Construction Company can expand its operations through
A. a liquidation and distribution of its assets. B. a purchase of substantially all of the assets of another corporation. C. articles of dissolution filed voluntarily with the state. D. the appointment of a receiver to wind up the corporate affairs.