In the case titled, "An Advertising Masterpiece," the creative design genius was based on:

a. Symmetry
b. QR codes
c. Gestalt Theory
d. Reader eye movement


b

Communication & Mass Media

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Compare and contrast direct and indirect quotes and give examples of when you should use each.

What will be an ideal response?

Communication & Mass Media

Generally, speakers who maintain eye contact appear __________.

A. less trustworthy than those who do not B. less concerned than those who do not C. more trustworthy than those who do not D. more distant than those who do not

Communication & Mass Media

A person's name generally has no logical connection with the actual person, just as the word

"cow" has no direct connection to any actual cow. These examples illustrate the principle that the connection between a word and what it represents is A) context bound. B) concrete. C) arbitrary. D) denotative.

Communication & Mass Media

Field research means gathering information first-hand, for example, by observing an event.

Answer the following statement true (T) or false (F)

Communication & Mass Media