Nike's swoosh, McDonald's arches, and the Xerox name are all identifiable trademarks. Which of the following laws protect(s) them? I. Lanham Trademark Act of 1946 II. Federal Trademark Dilution Revision Act of 2006 III. Sonny Bono Act of 1998
a. I only
b. II only
c. I and II
d. II and III
C
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Which of the following organizations is likely to use the multiple-factor index method to estimate the market potential?
A) a firm that manufactures auto parts B) a firm that provides facility management services to large offices C) a company that provides Web site development services for small businesses D) a company that manufactures diagnostic machines for hospitals E) a firm that manufactures fashionable clothes for teenagers
What is the FTC recommendation regarding choice as it relates to personally identifiable information (PII)?
A. Require firms to have consumers affirmatively opt-in before PII is collected. B. Require firms to allow consumers to opt-out before PII is collected. C. Make collection of PII illegal. D. Require robust notice only before PII is collected.
The ______ is the relationship between two or more tasks that requires certain tasks to be done before others.
a. least priority relationship b. precedence relationship c. factor rating d. contingency relationship
One measure of the cost of common stock equity is the rate at which investors discount the expected common stock dividends of the firm to determine its share value
Indicate whether the statement is true or false