A(n) ________ is a carefully conceived plan that will result in maximum responsiveness to customers

Fill in the blanks with correct word


customer strategy

Business

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Which of the following environmental characteristics affects use of direct marketing in Europe?

A) the European Commission's concern about privacy B) high postal rates in several European countries C) industries in Europe are still developing complete mailing lists D) linguistic, cultural, and regional diversity E) all of the above

Business

Stacey, the partner in charge of the audit of GHER Corporation, calculates that detection risk to be 5.7% for the audit of accounts payable. GHER Corporation and RIF Enterprises are in the same industry, close to the same size, and have similar balances in accounts payable. What do the different detection risks tell you about the planned audit evidence that will be gathered for the GHER Corporation audit?

What will be an ideal response?

Business

Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he/she expects the shoes to cover his/her feet and allow him/her to walk unobstructed

This is an example of what level in the consumer-value hierarchy? A) pure tangible good B) basic product C) augmented product D) potential product E) generic product

Business

Which of the following is an advantage of the Computer Aided Software Engineering (CASE) approach?

a. the ability to easily revise the model during the development stage b. the requirement that all program code and documentation be regenerated for each module c. the cost of software engineering programs d. user involvement is restricted to final stages of development

Business