What is the marketing term for how a target market perceives a brand in relation to competing brands?
a. positioning
b. perceptual mapping
c. targeting
d. segmentation
e. profiling
a. positioning
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A cannery claims that its sardine cans have a net weight of 8 oz., with a standard deviation of 0.1 oz. You take a simple random sample of 30 cans and encounter a sample mean of 7.85 oz. Does this provide convincing evidence to reject the claimed weight of 8 oz?
What will be an ideal response?
Indirect competition occurs when
A. products are marketed to a new consumer segment. B. a company introduces a new product to its product line. C. products provide alternate solutions to the same market. D. consumers choose between two products that perform the same function. E. consumers purchase products that they did not intend to buy.
The organic clothing company PACT designs, manufactures, and distributes premium cotton underwear without using pesticides, fertilizers, or chemicals. PACT is an example of:
a. a nonprofit venture b. a social purpose venture c. a tech start-up d. a government organization
When a party expressly declares before the time for performance arrives that the contract will not be performed, such a declaration is called an anticipatory repudiation
Indicate whether the statement is true or false