To measure audience action, an NGO assigns a PR firm. What should the PR professionals be careful aboutso they can achieve the desired outcome?
a. Objectives should motivate the public
b. Objectives should be abstract
c. Objectives should not be connected to the organization
d. Objectives should be able to push boundaries
A
Communication & Mass Media
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Communication & Mass Media
The ________ context of communication pertains to speaking and persuasion.
A. public/rhetorical B. cultural C. interpersonal D. mass/media
Communication & Mass Media
Role .....?
What will be an ideal response?
Communication & Mass Media
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Indicate whether the statement is true or false
Communication & Mass Media