Aligning complementary businesses and allowing companies to expand across the entertainment industry is known as ________

A) expansion integration
B) negative integration
C) horizontal integration
D) diagonal integration


C

Communication & Mass Media

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Which of these is NOT one of the categories you can use to specify your target audience for a social media campaign plan?

a. lifestyle segments b. demographics c. psychographics d. sociology

Communication & Mass Media

Giddens views all group members as having some sort of power.

Answer the following statement true (T) or false (F)

Communication & Mass Media

What does Intercultural New Media Studies investigate?

a. how people interact with computers b. how mass media affects culture c. how technology affects intercultural communication d. how computers can be taught human language

Communication & Mass Media

Lori traditionally hosted Thanksgiving dinner at her house for 10-15 relatives. Rarely did the guests help her with dinner, clean up, or even say, "Thank you." This went on for so long that she resented hosting the dinner. This year she assigned each person to bring a dish or do a particular task. A few guests opted out, but the remainder came to dinner, and everyone (including Lori) had a good time. Lori's anger served the important function of:

A. giving her a wake-up call. B. setting boundaries. C. seeking revenge. D. being selfish. E. righting a wrong.

Communication & Mass Media