what takes place during the idea generation stage of the new-product development process?
A. A set of product concepts is generated for determining potentially viable new products
B. prototypes are developed to test new product ideas
C. the company determines the direction it will take in developing new products
D. ideas are scrutinized to see if they fit into the company's marketing strategy
Ans: A. A set of product concepts is generated for determining potentially viable new products
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