Kathy's record store has a good reputation for buying and selling used records. She's always relied on both young and old customers; however, as the years go and music has gone digital, she is losing the youth market. She keeps a daily journal of ideas about how to boost sales in the record shop. She has decided to take action on some of her ideas beginning with her favorite, using social networking to raise awareness of the "cool" factor of vinyl records and the ambiance of her store. Kathy has developed an action plan and is ready to implement her plan. Kathy should

A. ask for assistance as she moves forward.
B. immediately begin to seek counsel from other business owners.
C. pause to avoid errors in judgment before implementing her plan.
D. begin to search for additional methods that might assist her in her plan.


Answer: C

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