The ancient Greeks suggested that one way to persuade an audience is through _____, or emotional appeals.

a. logos
b. ethos
c. pathos
d. None of the choices are correct.


c. pathos

Communication & Mass Media

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Heather notices that her roommate, Rebecca, has left her dirty dishes in the sink again. “I always have to clean up after you. You never do the dishes,” Heather complains. Rebecca counters that actually she has done Heather’s dirty dishes a few times. Explain how Heather’s attention has led her to overlook this information.

What will be an ideal response?

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. The movie The Blair Witch Project demonstrated that any movie, no matter how bad, could become a success if you spent millions of dollars promoting it. 2. In 2007, for the first time, movie fans could see the Oscar-nominated short films as digital downloads from Apple’s iTunes store. 3. Long-tail movie sources such as Netflix and iTunes allow people in rural areas to see obscure movies that would never play their local theaters. 4. According to movie scholar Todd Boyd, the solution for promoting diversity in movies is to get more diversity in movie studio management. 5. Roger Ebert’s movie review website gets most of its traffic from a small number of reviews of major blockbuster films.

Communication & Mass Media

In the example above, the enforcement of the proposal is found in which part of the

proposal? (a) I (b) II (c) III (d) IV

Communication & Mass Media

What does it mean to say that language is arbitrary?

What will be an ideal response?

Communication & Mass Media