During the live television broadcast of a basketball match, an ad for Humberto's Pizza is aired frequently during the commercial breaks. Jason, who is watching the match on television, expresses annoyance every time he sees the pizza commercial. Humberto's Pizza's commercial is likely to be facing
A. a fear appeal.
B. a qualitative degradation.
C. a refutation.
D. a commercial reactance.
E. a wearout.
Answer: E
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