Advertising messages are creative but are not concerned with specific target publics

Indicate whether this statement is true or false.


Answer: F

Communication & Mass Media

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When determining whether or not an audience agrees with you,

what question should you ask? a. "Why are they here?" b. "What are their demographic characteristics?" c. "What do they know?" d. "What are their attitudes?" e. "What do they do?"

Communication & Mass Media

There are six information processing listening barriers discussed in your textbook; show how you have used three of them

What will be an ideal response?

Communication & Mass Media

In the context of impression management, the ________ refers to the attributes a person possesses.

A. imaginary self B. ought self C. ideal self D. actual self

Communication & Mass Media

A media pitch is:

a. an effort to get media acceptance for a public relations idea b. an idea thrown at all possible media to see who catches it c. any call to or contact with news media personnel d. advertising sales calls to media.

Communication & Mass Media