Which of the following sampling problems accounted for the Literary Digest’s mistaken prediction that Landon would be elected President of the U.S. in 19936 instead of Roosevelt?

a. They used telephone directories and automobile registries as a sampling frame which created a social class bias.
b. There use of quota sampling from an inaccurate quota frame, led to an unrepresentative sample.
c. The population had changed so radically in such a short time that they had collected an unrepresentative sample.
d. There use of convenience sampling led to a biased sample.


Answer a,

Communication & Mass Media

You might also like to view...

In U.S. industry, the most prevalent type of group is the _____

A. committee B. focus group C. work team D. support group

Communication & Mass Media

Joseph McCarthy did all but which of the following?

a. presided over the Army-McCarthy hearings b. aggressively hunted communists in the United States c. created the voluntary Code of Wartime Practices for American Broadcasters d. was eventually censured by his colleagues in the Senate

Communication & Mass Media

"Having too much salt in the diet can lead to high blood

pressure." This is an example of an attitude. Indicate whether the statement is true or false

Communication & Mass Media

At this stage, you distinguish facts from opinions and identify any biases the speaker might have

a. receiving b. evaluating c. understanding d. organization

Communication & Mass Media